🧵 Meet Hope Yoder

Hope Yoder is a 30+ year commercial embroidery veteran, sought-after keynote speaker, and published industry educator who helps laser and personalization business owners confidently add embroidery as a profitable service.

She is also the host of the Embroidery Profit Podcast, where she shares the real, no-fluff path to turning embroidery and laser skills into a thriving commercial business—without guessing through stabilizer disasters, underpriced quotes, or unfamiliar machines.

Who Is Hope?

Hope is the owner of Designs By Hope Yoder, a commercial personalization shop in Sarasota, Florida, offering:

• Commercial embroidery
• DTF printing
• Laser engraving
• UV printing

After more than three decades behind the machines, Hope has made nearly every mistake there is to make—and learned how to fix them. That real-world experience is exactly why the Embroidery Profit Podcast exists.

🎙️ How Hope Helps Business Owners

Hope’s mission is simple: to become the go-to expert for laser and personalization business owners who want to add commercial embroidery without the overwhelm.

She does that through:

The Embroidery Profit Podcast: Real talk, real fixes, and real stories from the shop floor
The Embroidery Profit Academy: Small, hands-on training sessions in Sarasota that sell out quickly
Online courses: Including Stabilizer Made Simple, Patch It Perfect, Lasering Fabric, Networking Like a Pro, and more
Keynote and industry speaking: Hope has taught at trade shows and events nationwide for brands including Brother, Baby Lock, Bernina, Husqvarna Viking, PFAFF, Janome, and Ricoma
Published education: Her work has appeared in hundreds of industry magazine publications
Industry brand leadership: Hope was the face behind Embellish, the RNK Distributing product brand, where she taught thousands of students about software, thread, and stabilizers

❤️ Why She Does It

Hope knows what it feels like to stare at a puckered logo and wonder what went wrong.

She knows what it feels like to undercharge because you do not yet understand the value of your work.

She built her business one hoop, one hard lesson, and one loyal customer at a time. Now, she wants to help other business owners shorten that learning curve.

Hope is also the President of BNI Power Connections, which has shaped how she approaches relationships, referrals, and building a business that lasts. Faith is the foundation beneath everything she does.

🙌 Let’s Fix This Together

Whether you are troubleshooting your first left-chest logo or trying to decide whether embroidery belongs in your shop, you are in the right place.

Join the Embroidery Lounge Facebook group, listen to the Embroidery Profit Podcast, and let’s get your machines making you money instead of making you crazy.